JACK Wills is well known for its high quality clothing, but is that really what attracts the customers?
Unlike most well-known fashion retailers, Jack Wills has taken its own approach with its wacky decor, giving the store a complete different image compared to the other stores in the high street. This approach gives retail a whole new fascinating angle, for the rest of the high street to compete with, effectively drawing more customers in. Not only with the high quality clothes available but with their extravert layout, making the overall shopping experience more exciting than normal.
The clothes are modelled on mannequines which are spread around the store, in different postures to add to the wacky layout.
Unlike other fashion retailers, not only does the store itself keep the customers entertained, but the changing rooms are also equipped to keep away from the regular style of retail fitting rooms. Jack Wills has supplied customers with different styled bedrooms, as though to make them feel more at home while trying clothes on, as well as making the experience just that little bit more exciting.
